Lost Tribe uses the media that drive change today to build a stronger, more connected, more informed, and more Israel-positive Jewish community. Our virtual spaces and vibrant interaction form a virtual Jewish neighborhood that connects the next generation, builds Jewish pride and identity, and sparks Jewish learning. 

Lost Tribe creates and posts original content on TikTok and Instragram, focused on sharing a love of Jewish life and of Israel. We celebrate Jewish holidays and values through massive online livestreamed events on Twitch and social media. We host the largest Jewish community on the social platform, Discord; and create and moderate social, collaborative, Jewish experiences for Diaspora and Israeli teens in Minecraft. In 2025, we will launch our first Israel- and Jewish-educational, online, immersive video games on the Fortnite Creative Islands platform. 

Lost Tribe’s target audience is Jewish teens and young adults, ages 13-24. Per Rosov Consulting's 2025 Study of Lost Tribe Jewish Outcomes, “on the whole, Lost Tribe attracts and engages a wide range of teens and young adults covering the spectrum of Jewish background levels in a way similar to other Jewish youth movements and youth serving organizations.”

Participants come from strong, modest, and nominal Jewish backgrounds. 55% of them are from the United States, 25% from Israel, 6% from Canada, and another 14% from a range of countries including the UK, Australia, France, and Mexico.

18% of participants do not identify as Jewish; given the deeply Jewish nature of our sites, these participants can reasonably be considered a growing cohort of Jewish allies. 

Everything Lost Tribe does is calculated to deliver traditional Jewish outcomes via powerful new communications tools. Even content and experiences that seem “light” and fun on the surface are part of an informed and intentional strategy that transform TikTok and Instagram into settings for experiential Jewish education. 

In the Jim Joseph Foundation publication “How People Learn in Jewish Education,” Ari Y. Kelman calls for a shift in focus from “what people learn to how they learn.” Professor Kelman states that, “People learn through schema, which are internalized cultural norms” and suggests that shared cultural frameworks are actually the critical building blocks of Jewish education. 

Lost Tribe’s original social media content provides daily doses of Jewish cultural norms to a community of Jewish teens and young adults in the format they learn about the world from. From upbeat content celebrating Jewish rituals like b’nei mitzvot to davening at the Kotel; from learning about Sephardi culinary traditions to grieving with families of hostages at a Tel Aviv rally, Lost Tribe social media content delivers a broad and powerful range of shared Jewish cultural frameworks, 24/7.

Across many indicators, Lost Tribe users benefit in a way that is comparable to youth in brick-and-mortar youth-serving organizations, including: 

• Building Jewish Identity and pride (84% feel proud to be Jewish thanks to Lost Tribe)

• Jewish connection (72% feel closer to the Jewish people worldwide)

• Jewish community (one-third of Lost Tribe participants have made new Jewish or Israeli friends)

Lost Tribe participants also:

• Feel a stronger sense of connection to Israel

• Feel a stronger connection to their Jewish heritage

• Reflect on what being Jewish means to them

• Report personal growth and empowerment

Most of Lost Tribe’s community engages more than weekly. 62% of them participate several times per week or daily. And fully 91% of participants are involved at least several times per month. This kind of year-round hyper-connectivity is one of the tremendous benefits to Jewish life of Lost Tribe’s robust online community.

Yes. Lost Tribe’s online platforms, including our Discord server, are actively moderated by bots, staff, and community members to ensure a safe and respectful environment. Our team enforces platform policies, removing harmful or inappropriate content and banning users who violate our guidelines. On social media, we monitor and moderate comments, removing antisemitic content and disruptive spam while allowing constructive dialogue to foster meaningful discussion.

They find us! Four-in-ten Lost Tribe social media followers and Discord members found us because they were searching for Jewish content and community online. This is how we grow at a rate of approximately 15,000 new followers each month.

Social media algorithms also work in our favor; once someone exhibits an interest in a certain kind of content, social media algorithms send them more of it. This also means that, just by following Lost Tribe on TikTok or Instagram, our audience is likely to get more Jewish content in their feeds.